I would start with half strength and see how it goes, and once growth is progressing rapidly, go to full strength then.
A little bit of food often is much better than a lot of food all at once.
Remember too, it is very easy to fix a slight under feeding, but very, very hard to rescue a burned and damaged over fed plant!
And if you start with nutritious healthy soil to begin with, you may not need to feed anything for the first few weeks anyhow, as there should be enough "goodness" in the soil to sustain life for 3-4 weeks, also considering the amount of soil/size of pot the plant is in.
Fertilizer companies just want you to buy products, whether your plants really need them or not.
Start with the best soil you can find and fertilizing may not be necessary for some weeks.
However, cheap dirt = cheap results, so that is when you will need to use excessive amounts of fertilizers and you end up growing pseudo hydroponics, as all the soil is providing is a base for the roots, nothing more.
Great soil and good sized pots is the basis of getting good results, trying to save money on either of these 2 things and you are bound for disappointment.
You only get out what you put in and if you try to cut corners, you may as well forget growing as you are only reducing your chances of harvesting happy and healthy plants.
Treat them with love and spoil them with organic goodness and you will have a hobby for life.
You only get one outdoor season each year, so make the best of it!
Good luck and happy growing!
Regards, Organoman.