re-assess watering habits.. if giving some top-down ordained volume as opposed to what is needed to fully saturate each time, i'd point my finger in that direction. Exact details slightly differe from soil to soilless, but mostly similar concepts outside of how much runoff you should shoot for.
otherwise ca-deficiency by looks of it.
Ca is one of the first things that will have issues when pH swings around too... eliminate that as a possibility before changing nutrient formula.