You should give what doesn't cause problems. If it happens to be 700-800, that's great.
Star with the instructions, but if you get deficiency or toxicity symptoms, you adjust to the reality in front of you... not what 'should be'
in coco make sure you are getting 10% runoff each irrigation and fertilizing every irrigation. That's the proper way to use a soilless medium. The exact soilless medium is mostly irrelevant as far as procedure and fertilization.
I only feed at 600-650ppm from start to finish with minor tweaks to N concentration in flower. More will end up with problems in the long-run. This isn't foie gras. You can't force feed the plants. Whether it takes a week or 2 months, if symptoms arise, it is the formula's fault in the context of a soiless/hydro grow.