Your pH will most likely increase gradually anyway but that's a huge jump much too quickly.
Easiest possibility is that you haven't done a full res change in a couple weeks. In that case, do a full res change and give it another go.
If you've changed your res recently, then it's most likely a nutrient issue. My guess would be underfeeding. If your ppms/EC are dropping as pH rises, just add more nutrients. This, I bet, is what's happening.
If your EC is remaining steady, it's a bit of an odd situation. Raise your EC if its below 1.0 and lower it if it's above 1.4.
If none of these things are the case, then you have a nutrient issue, likely due to mixing in the wrong order causing some gelling. A full res change must be done again and make sure you give the res a really good stir after every addition. Stir in both directions to really get a good distribution.