omg... do NOT throw calmag at this one! That is NOT the magical answer to every problem!
I'm with Creepy_Steve here in that I think you've got a root problem ... has the reservoir been changed/cleaned out recently? the H2O2 drench is a good possible avenue of attack here... but I'd also question whether or not the pH is being read properly - has it been calibrated recently? Perhaps the pen is broken? I would get some super basic strips to measure the pH to see if perhaps the problem isn't with the pen reading incorrectly... especially if prior grows have been faultless, I can't see all of a sudden having root problems (although you can't rule that out!).. I just think it's something mechanical like the pen not working properly..
Good luck... and get your buddy to join the community here and put up a diary with as much info as he can reconstruct... that would be very beneficial to us when we're trying to figure out what's going on!