This is powdery mildew and it's a b*tch to control much less get rid of... you've got to get the humidity down Down DOWN! And you've got to spray your plant all over - use a 2% isopropyl solution and do it just before lights out or you'll burn your plant. You should also wash everything in your tent with the same solution... the spores are lurking there and will come back on your plant if you don't. And get several fans in there... get as much air movement as possible... This stuff spreads VERY quickly and will kill your plant in no time at all....
Good luck...