The plants tell you exactly what to do.
you needed to amp up at the first sign of stretch. The first 24-48 horus thay may not need 'full' vege power, but will quickly demand it. No matter what the suggestions are, if you see stretch, increase light intensity and if it is stunted, reduce light intensity. Simple as that. Take some notes.
local variables may make for some variation. you may find some seasonal differences, but your notes will be superior to any suggestions from that point on.
I need 35-40dli withing 24 hours or i see stretch. Better to err slighty on weak side as you dial it in. Easy to add more, but if you see it stop growing, it can sometimes take time to start growinng properly after adjusting.
hanging distance should be about geometry of coverage. If you can get close, it's easy to provide plenty of DLI at lower power settings. This takes a bit more trial and error but as before the growth pattern is the guide.