genetics, cold temperatures at night, even too much light can turn top colas purple that would normally be green based on genetics. If it's up and down the plant, i'd assume genetics. If temps don't drop below 68F, it's not night time temps. (i'm sure there's a bit of a grey area as to the exact temperature threshold at which it occurs)
ignore the purple, unless you think it's one of the artificial reasons listed and beyond a small impact. Harvest at same point for same reasons -- overall ripeness and trichome coloration.
Otherwise, it's superficial in nature and has no real impact on the buds / buzz if just genetics
too much light or cold temps could impact the plant in adverse ways, otherwise. But, is it better to have a little purple up top for the benefit of more light hitting lower levels of plant? I wouldn't assume either way but i would try to minimize it as it also causes greater loss of terps and thc on those top colas -- your best buds and a heavy portion of yield. Cold temps at night might cause slower growth, but if you get fast growth, easy enough to rule out or not be concerned about it... context puts all of this into perspective.