Grower’s Choice is a U.S.-based company headquartered in Ontario, California, that specializes in advanced horticultural LED lighting solutions for indoor and greenhouse agriculture. Founded by a team of experienced lighting and horticultural professionals, their mission is to deliver high-yield, cost-effective, and sustainable lighting systems tailored to growers of all scales. The company places strong emphasis on core tenets such as quality, reliability, performance, and value, ensuring growers can maximize plant productivity without excessive energy expenditure. A key competitive advantage lies in their proprietary LED technology: spectrums optimized to closely mimic natural sunlight, including ultraviolet and infrared bands. These fixtures feature oversized heat sinks, enhanced optics for deeper canopy penetration, and versatile mounting options for both top and side lighting. Grower’s Choice also takes growers’ safety seriously, shipping LED fixtures with professional-grade wavelength-protective glasses. Distribution is handled through a network of authorized partners across the U.S. and Canada, including hydroponic retailers in California, Colorado, and Michigan. Their manufacturing uses state-of-the-art automation to maintain high quality while keeping prices accessible. Grower’s Choice supports its products with strong after-sales service, including technical support, RMA, warranty claims, and assistance navigating energy rebate programs. They also offer grower resources and lighting maps to guide equipment planning.