well, that's rockwool, eh? or dwc? You need a full, balanced diet from day 1. A seedling can power itself the first week or more but without a full diet, it's going to trend downhill fast.
both nitrogen and magnesium are important to chlorophyl produciton, which is what gives the green color, but i have a feeling it's beyond that, too.
you need a proper soilless/hydro fertilizer. Jacks 3-2-1 is a great one. Jacks Part A 5-12-26 with generic calcium nitrate and epsom salt can give a plant all it needs.