I do normal concentration from seed to harvest, and feed from day one. As long as you have sufficient runoff, you don't have to worry about buildup. That's more difficult in a large pot / small plant context.
Any complete feed - macro and micro nutrients - will be an excellent option. Jack's is one, but any that work like jack's is an equivalent. Some base npk+secondary nutes, cal-nitrate and mag-sulfate. KISS principle. Get agricultural brands, not marijuana brands and you'll run into fewer problems and save tons of money.