Check your strain first on how they takes fertilizers.
Usually an Indica feeds more, Sativa less, Auto is less. These days, most strains has mixed genetic. So it is best to see how other people were feeding the same strain with the same set up and environment.
Generally, week 3 would be a good start with 1/4 strength. It also depends on light hours and other factors that promotes plant up taking of nutes. Stronger and longer light hours.