I believe umol/J refers to how efficient the LED's are at converting electricity to light energy. Lower efficiency LEDs convert more electricity into heat rather than light. For a long time, HID lamps were king when it came to efficiency, but LEDs have recently caught up to lamps. Umol/J is more a concern with electric bills than it is with the actual growing of the plant.
A grower is concerned with light intensity which can be measured in DLI, PPFD, or even LUX using a cell phone camera if you are on a tight budget.