there's a really good chance you have a salnity issue early and a k-tox late. They very unlikely wash and buffer that coco, so it's just loaded with Na -- my best guess. i'd email company to see if they actually prepare it in any way for horticultural use.. if not, there'd be no reason to do the extra processing for an animal enclosure, right? business don't invest money into processes that aren't helpful for their target market.
first, don't dig around.. give it longer. When you are absolutely certain it has "rotted" in soil, you can dig carefully/slowly and investigate. Maybe, you'll get lucky. give at least 12 days, if you want a chance to find something alive but enough that most things would sprout, i guess?
the orientation wouldn't cause this. that will be more about whether the seed shell gets ripped off or not while breaching soil. the root and shoot know which direction to go naturally. It can sense gravity in some way.