The plant has about two weeks of nutrition built into I when it pops. So, most people like to give them nutrients at that point in time.
I give my plants nutes once it pops because of what I use. I grow straight organic and the nute line I use takes a couple weeks to break down and become soluble for the plants. So, even though I give the plants nutes when they pop, they aren't able to eat them until they run out of built in nutrients.
I hope this helps.