yup looks like WPM. Is it appearing on the lower leaves? you may have good airflow in you grow space, but if you are flowering in 50%, i guarantee its more humid between all those leaves and buds.
to prevent issues with mold (especially during autumn when the air is super humid from where i come from) I defoliate almost all my indoor grows and use a fan to ensure proper air circulation. this way i can be sure i get good airflow in between all the plants.
Outdoor grows i have been mixing milk with water which i spray onto the leaves. i have heard it helps prevent mold, but i haven't ever had the time to actually test this, but there is a lot of info online that supports this method.
anyway now that you have it, you have to try and spot every bit of it and get rid of it so it doesn't spread. mildew on leaves you can wipe off with a wet towel or rag. if you have any of it on your buds, i would get rid of them to ensure there is no more spores helping the mold spread. Then ensure you have good airflow and then treat the plants. some people use backing soda others purchase a commercial product for mold control.
since i haven't had any issues before with WPM, ill let someone else with more experience say what they think is the best way to treat it.