Could be some reasons, hard to tell without knowing some Backgrounds ..
1. What kind of grow medium do you use? Looks like soil in the picture? And If Soil,.what kind of Soil?
2. Do you have holes in the bottom of your Pot? Bad drainage is one of the main problems during the first days.
3. Did you gave them nutrients? And if yes, what and how much did you give?
4. Do you maybe could post a picture from 1 of the Ladys?