Looks good. Too early to tell much. Keep humidity higher first couple weeks.
Build a soil is an excellent choice.
Best advice I can give you now is - let that medium dry out before watering! Growing in soil like that this is the difference between success and failure. Your plant loves water but only at the right time. A solid wet/dry cycle is crucial!
Interesting name for a company tho. White label is generally a looked down upon term in the seed industry.
If you aren’t familiar- from google -
“ A white-label product is a product or service produced by one company that other companies rebrand to make it appear as if they had made it. The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress.”
So usually white label seed companies are just middle men who buy bulk seeds from sketchy sources and sell them as their own.
If you weren’t familiar - don’t get too discouraged. Reality is that about 70-80% of the companies on this site are white label seed companies.