Classic case of overcaring and too much light.
As a rule of thumb, I'm with just rooting tonic and water until the fat seed leaves pale and yellow and then a 1/4 strength of nutrients, building by 1/4 a week with a complimentary system like canna.
I use Rhizotontic 4ml/ltr.
It is saleable and some carry on to live their best life and be most rewarding, I love early days period, but don't overcare!