the growth tip should be about 1/2" down and then as it bursts through it should pull off the seed shell most time.. remove any shell you see as early as you can after sprouting.
can dig a bit deeper, put taproot in, brush in from side to fill a bit, gently tamp so the growth tip doesn't fall further into substrate.
imo, keep it simple. do a straight to substrate germination. it is just as high of success rate, probably higher given the fact you never touch the roots and such. the more you do, the more risk is involved, inherently, in the process. learn a good process for direct to substrate and all you have to do is keep the substrate moist. no handling of delicat tap roots. no needless exposure to light of the tap root, etc etc. other methods are for people with compulsions... they need to feel they are doing "something" even if it doesn't actually add value.
press in with finger about 1 knuckle - this is good depth but also compresses where the seed will lie - so it cannot fall deeper and has some leverage when the tap root and growth tip start going in opposite directions. gently cover from sides and gently tamp down. walk the fuck away and don't bother it, lol.. that's the part most have trouble with. gardening is a whole bunch of wating around doin nothing, if you care about the plant and not any neuroses