I don't rely on distance and power alone. Instead, I maintain the light at a consistent distance of 30-40cm from the plant and adjust the power according to the Lux value.
You can easily monitor Lux values using a free app called Lux.
Please see below my guide for LUX
LED Light - LUX
Clone and seedling stage: 4,000–9,000 lux
Vegetative stage: 10,000–39,000 lux
Flowering stage: 40,000–65,000 lux