Depends on your output buddy.
400ppfd for seedlings.
4-600 for early veg
6-800 for later veg.
And 800-1000+ ppfd without Co2.
These are the nums you need to be hitting throughout your grow.
Where you got your light.
They should have a chart with similar numbers. And will tell you what %/height to have it set at
As all lights are dif.
But gen you want to be 45cm away. And with a 240w light. You shouldn't need to exceed 70% for your whole veg, "getting to that % gradually". Keeping 100% for flowering and dropping to a height of 20-30cm depending on your light.