Miracle-Gro

Miracle-Gro, owned by OMS Investments Inc. and produced by Scotts Miracle-Gro Company in the United States and Evergreen Garden Care Ltd in the UK, is a renowned brand of garden products. It primarily refers to a water-soluble fertilizer developed by Horace Hagedorn and nurseryman Otto Stern in 1950, with the help of Rutgers University professor O. Wesley Davidson. The brand gained popularity due to Hagedorn's effective marketing strategies and became a major player in the lawn and garden products industry following its merger with Scotts in 1995 for $200 million in stock. This merger created the world's largest maker of lawn and garden products. Miracle-Gro's success story is a testament to the power of innovation, effective marketing, and strategic business alliances in the garden products industry.