They overpromise as far as yield and probably most of the other things listed, and that's giving the benefit of the doubt to possibly increasing trichomes, which would correlate with higher potency, but don't expect that you can polish a turd. genetics are still going to be the greatest piece of that puzzle. If this has an effect it's small. Probably not worth the cost. Plus, you really don't want to be exposing yourself needlessly to UV, and you will forget to turn them off before entering the tent, lol. Definitely have an off switch accessible before you have to open the tent, lol.
The idea behind UV is that it causes damage to the plant, and the plant reacts with 'extra' trichomes among whatever other adaptations take place to mitigate the damage being done. It's hoping the stress reaction is greater than the damage done and whatever ramifications come from it. Not unlike how a split branch will heal even stronger than it was before, if mended - or, a snapped branch forming a huge knuckle etc.
"Field" tests never showed a statistically significant effect, but bugbee mentions indoor research crops potentially show an effect - this sort of stuff always requires redundancy and proven repeatability, as 80% or more of initial research is later proven false. "Initial studies" means take it as a grain of salt. This being a fairly simple context, it must be a small effect of they'd be more confident about it. So, still not a 'fact' it increases potency, but is possible.
So, definitely should not be used in vege which will reduce the hours used per grow. From what i've seen these types of lights last 10,000 hours? That spec doesn't mean much without the %-dimming attached to it.
In the end it's a hobby. If you want to experiement with it, have fun. Keep expectations low. Be safe with it... don't give yourself cancer or destroy your eyes.